REVENUE+163%
Company revenue growth delivered in six months at Binance.US.
FRYEADSPERFORMANCE MARKETING / GROWTH / ANALYTICS
Brandi
Frye.
A full-stack growth marketer who moves comfortably from seven-figure media budgets to the JavaScript behind the landing page.
12+YEARS MEDIA
$100M+ANNUAL MEDIA PLANNED
163%REVENUE LIFT / 6 MO.
MEDIADATAWEBLIFECYCLE
BF
01
Performance, visualized.
The headline numbers from the work are the point. The charts make the scale easier to see.
MEDIA SCALE$100M+
MEDIA / TIME
Personally planned and managed annual media budgets in excess of $100 million.
CAC-29%
Customer acquisition cost reduction through funnel design, testing and landing-page optimization.
02
Brands & environments.
Experience spans consumer packaged goods, gaming, finance, technology and growth-stage businesses.
TIDE01
CHARMIN02
BOUNTY03
STAR WARS04
EA SPORTS05
SOTHEBY’S06
BINANCE.US07
P&G08
03
Career trajectory.
Increasing scope: from hands-on campaign management to growth leadership, channel diversification and measurement.
01
Senior Manager of Growth Marketing
- Interim marketing lead for high-growth and late-stage businesses across Tech, Gaming and Fitness.
- Re-engineered funnels and CRM automation to improve lead retention and reduce dependence on volatile social auctions.
- Expanded channel mix into Native, Retail Media and high-intent Search.
02
Senior Manager, Performance Marketing
- Built a growth strategy that increased total company revenue 163% in six months.
- Led a team of three and managed performance budgets across Web, iOS and Android.
- Overhauled tracking and tag management while scaling against ROAS, LTV and ARPU targets.
03
Senior User Acquisition Manager
- Led global user acquisition for Star Wars™ Galaxy of Heroes, Disney Sorcerer’s Arena and EA Sports titles.
- Managed multi-million-dollar monthly budgets across Meta, Google, TikTok, CTV and DSP/SDK networks.
- Built attribution, CPI/yield-curve and revenue-forecasting analyses for growth leadership.
04
Lead Acquisition Manager
- Built media plans for Charmin, Bounty and Puffs across Amazon Advertising, Walmart Connect and Kroger Precision Marketing.
- Ran hands-on execution across The Trade Desk and Google 360.
- Revitalized digital strategy for P&G’s DTC innovation work.
05
Digital Marketing Manager
- Built B2B/B2C prospect funnels that reduced CAC 29%.
- Standardized Facebook and Google Ads workflows, reducing manual account-management time 30%.
04
The stack.
Performance channels, measurement infrastructure, analytics and development — in one operating system.
MetaGoogle AdsTikTokAmazon AdsThe Trade DeskApple Search AdsCTV / OTTTaboolaAppsflyerAdjustGA4Adobe AnalyticsLookerSQLPythonRTableauPower BISalesforceSegmentJavaScriptHTML / CSS
05
Education
Bachelor of Arts
Political Science & History
City University of New York — Hunter College
The combination is deliberate: analytical training, creative instincts and a career spent turning messy marketing systems into measurable growth.