Paid Media
Hands-on performance marketing across Google, Meta, TikTok, retail media, native, CTV and other ad networks — tied to the metrics that matter to the business.
↗ Independent performance marketing
Enterprise-level media.
Hands-on execution.
I manage growth across paid media, search, lifecycle, analytics and the web for brands where the numbers matter.
FRYEADS®
DATA × CREATIVE × PERFORMANCE
Performance marketing, without the agency theater.
02WHAT I DO
STRATEGY + EXECUTION
When the budget gets bigger, the margin for hand-waving gets smaller.
FryeAds operates where strategy and execution meet. The objective is not a prettier dashboard. It is a cleaner system for turning media dollars into business outcomes.
Paid media, search, lifecycle, analytics and the web are treated as one connected growth engine — with direct communication and decisions grounded in the data.
03 — LATEST ANALYSISView the journal ↗
01
August 8, 2026
All Impressions Are Not Made Equally
We used to be a proper society, advertisers bought placements that were most directly valuable to us. Throughout history, advertisers selected publications…
Read the latest post ↗04CAPABILITIES
CHANNELS WORKING TOGETHER
Built for the account
behind the headline.
Search & SEO
High-intent search strategy, technical foundations and useful content built to compound visibility and demand.
↗Email & Lifecycle
Lifecycle systems, automation and deliverability that turn acquisition into retention, repeat value and a stronger customer file.
↗Web, Analytics & CRO
Landing pages, analytics, attribution and conversion optimization that make the entire funnel easier to understand and improve.
↗05EXPERIENCE
DIRECT ACCOUNT OWNERSHIP
Experience across the brands, platforms and problems that shape modern growth.
WESTMETRICSenior Manager of Growth Marketing · 2023–Present
BINANCE.USSenior Manager, Performance Marketing · 2022–2023
ELECTRONIC ARTSSenior User Acquisition Manager · 2022
PROCTER & GAMBLELead Acquisition Manager · 2021
SWINGMAN ADVERTISINGDigital Marketing Manager · 2016–2020
06 — CLIENT PROOFSELECTED SIGNALS
01“Brandi is great at what she does. I value her insights tremendously.”
Senior Brand Manager, P&G
02“Brandi has been quick and responsive, providing expertise as needed and reports that give critical insights into online advertising.”
BG Reynolds Syrups
03“Communication, delivery, work quality, everything was top-notch.”
IT managed service provider
07FAQ
PRACTICAL QUESTIONS / CLEAR ANSWERS
Good work starts with a good brief.
What is performance marketing?+
Performance marketing connects marketing spend to measurable business outcomes. The work starts with clear KPIs, then uses testing, optimization and analysis to improve the path from click to customer.
How do the channels work together?+
SEO can capture existing intent, paid media can create or accelerate demand, and email automation can nurture and retain customers. Analytics provides the control tower so decisions are made from the same measurement framework.
Do you work directly with the team?+
Yes. The model is hands-on: direct communication, strategy, execution and practical knowledge transfer to the people carrying the work forward.
What does monthly management include?+
Hands-on bid and budget changes, launching and pausing ads, account monitoring, data analysis, reporting, ad copywriting and defined email/SEO/lifecycle work when included in the engagement.
08 — STARTING POINT
Start with the business problem.
Bring the funnel, the data, the messy account structure or the next growth problem. Start with a focused conversation.
Book your call ↗